A Toronto-based full time registered graphic designer and art director with over 18 years of creative and production experience. I create and maintain brand identities that position my clients above their competitors, thus increasing profits. Not only do these brands ensure recognition and loyalty, they also provide visual expressions that endure the test of time.
Corporate identity development
In-store POS campaigns
Corporate campaigns and roll-outs
Logos and Identifiers
Fully bilingual in English and Spanish
Adobe Creative Suite
Jimena Mota Graphic Design and Art Direction
Founder, Art Director/Senior Graphic Designer
Mississauga · June 2014 – Present
Graphic design practice. Clients include Miele Canada, Dog and Pony Studios (CIBC, TD, Teneo Holdings), Durham Region, Town of Ajax, Town of East Gwillimbury, Hillert & Associates (McDonald’s), DACS Marketing (Sunkist Growers, Nestlé Canada, McCain Foods Canada).
Responsible for graphic design from concept to completion in the form of corporate and promotional material.
Providing clients with exemplar design solutions by understanding their creative needs and budgets.
Designing and maintaining brand identities.
Managing clients and accounts.
Basic copy-writing and editing.
Caburgraphic Inc. (studio for DACS Marketing)
Art Director/Senior Designer
Mississauga, Canada · April 2006 – June 2014
Creative, promotional and marketing agency. Clients include Sunkist Growers, Nestlé Canada, Nestlé Waters Canada, Nestlé Purina and McCain Foods Canada.
Responsible for graphic design from concept to completion, in the form of point of sale, corporate material, packaging, and basic web design.
Provided clients with design solutions by coordinating the marketing and creative teams.
Assisted in the development of account presentations for business development.
Managed production, press approvals and photo shoots for each job assigned.
Art-directed design interns.
BlackCat Advertising Inc.
Intermediate Graphic Designer
Toronto, Canada · September 2002 – January 2006
Full service ad agency, specializing in corporate and brand identity development. Clients include Humber College, University of Toronto, PACE Savings & Credit Union and HRPAO.
Responsible for graphic design from concept to completion, in the form of corporate identity development and advertising campaigns.
Provided clients with strategic direction on a
per-project basis, by working closely with the
copy-writing and creative teams.
Formulated and applied brand guidelines to maintain consistent corporate and brand identities.
Art-directed photo shoots for campaigns.
Managed production and press checks.
Ontario College of Art and Design University
Bachelor in Design
Toronto, Canada · 1999 – 2006
2006: Bachelor of Design
2001: Associate 4 yr. Diploma in Communication and Design
Association of Registered Graphic Designers (RGD)
Registered Graphic Designer
Toronto, Canada · – 2017
Certification for Registered Graphic Designer